Tasks and instructions delivered.
By Chris Van weldersandblaster@gmail.com 386-748-8410
You may email me questions directly without the need to go through Upwork. All money paid to anyone will go through Upwork.
Tasks not yet filled. Here is a list of ongoing or available projects(what_I_am_aiming_for.htm).
To all who read this. The faster you finish one task, the sooner you will be given the next. If you wait until the deadline to turn it in, expect to not be given a lot of work. Everything assigned to everyone, will be in incremental stages. You finish one before you start the next. The faster you finish, the faster you will get the next. My trust is earned, not freely given.
Here is where I identify who is given what task. Here is where I document the instructions given to them .
Emily Scott Researching the secrets of what is great content.
Theresa Doghor Researching the secrets of why googles search results will show some videos at the top of the search page.
Remake request of 2nd report for the 3rd report.
Bojana Veselinovic 2nd Job post identify web design and function v1.
Here is where you need to be careful. When you’re creating your report to deliver me the info you’ve discovered, I want that report to first state every objective I’ve mentioned. I want it to list every question I’ve asked. I need to see this so I can gain confidence that you fully grasp and absorb every directive I send your way. Those may be listed as your goals. I need to see that you do not miss anything. You don’t forget anything. That you pay full and fantastic attention.
Then after that, I want your report on everything you’ve found of value that answers those questions/directives. Maybe you’ve found five things that answer one of our questions. List the question and then the five answers. Maybe you’ve found one thing that answer one of our questions. List the question and then the answer. Maybe you’ve found ten things that answer one of our questions. List the question and then the ten answers. Compartmentalize it please.
And of course you’re allowed a section called: Chris you didn’t ask for this, but I found this that is of value to further our progress on our goals of getting you hundreds of sandblasting jobs. What can you recognize and find on your own initiative? But do keep it semi related at least to your current task.
Also format your report in a way so that I can identify how much more you added to it, since the last submission. This $25 for this project, is milestone one. If I like what you’ve discovered and delivered, I will do it again. Then I will give you $35 to go do the same thing again, and find the 2nd time what you didn’t find the first time. On this 2nd report (milestone 2) for $35, I want to see what you got the 2nd time that you didn’t get the first time.
However I want the 2nd report to be a continuation of #1, so all the info is in one place.
If I like what you’ve discovered and delivered/added (in milestone 2), I will do it again. Then I will give you $45 to go do the same thing again, and find the 3rd time what you didn’t find the 1st or 2nd time. On this 3rd report (milestone 3) for $45, I want to see what you got the 3rd time that you didn’t get the first two times.
However I want the 3rd report to be a continuation of #1, so all the info is in one place. Every time you add more to it for a new submission to me, I want to see clearly the quantity of info you got for each milestone. I want our pool of info to grow larger and larger. I do not want the lake of info to be spread across many individual ponds. I want it all in one place. I want to see what is new this time that is above and beyond what was found previously.
1st instructions.
MY (Chris’) CONCLUSION:
I liked the writing very much. I liked your insights on web design perspectives although I did not agree 100% with everything you said. Maybe we’ll discuss the differences someday, but doing it today has no gain. But I did agree with you enough to see value in having you do more work for me.
Your test report you turned in, left me unsure if you’re what I’m looking for. However I must admit my guidelines and instructions were very vague. However I saw enough potential I want to test you further with more defined instructions, and have the report to be of real value for our goals. If I like it, we’ll go further next time.
Your next project/test. I want you to find 20 if possible, 10 minimum, videos where a business shows prospective customers, the kind of work they do.
I don’t want to find high dollar commercials made by expensive professionals. I do want to find low budget self-made features that we can follow similar patterns.
Send me links/URL’s of what you found.
Identify and tell me what they did well that we can do also. What they did bad that we want to avoid. Go in depth here, find as much as you can. Document carefully so we know with precision what recipe we want to use when we follow suit. Every to do recipe has as many to avoid aspects. Identify both.
What I’m not looking for. A short report that is highly incomplete and missing a lot of valuable knowledge. I love long and rich. Deep and full.
Keywords are important to find an appropriate web article. And in the new website we are now in the design stages of (and your part of), will fully take keywords into account. But google has now for the last 9 months taken it further. Along with googles search results, google is now attempting to offer videos that may answer the question/search query used in google.
This is the search I entered.
Log cabin sandblasting
This link shows you what google showed me. Well, not always. Sometimes google shows different people different results for identical searches, based on google identifying or patterns of searching.
Here is a screen shot of what google showed me, in case you get different results.
Along with a new website, I aim at making dozens of videos that match dozens of keywords.
I want my videos at the top like google is now offering. I already have video footage of 20 different types of sandblasting we have done in the past. And along with having these videos show up at the top of googles search results, these same videos will be on my new website, on the page specific to that topic/type of blasting.
I’m going to hire a video editor and hand them my video footage. I’m considering having you work with that editor and give him instructions on how we want it to turn out. What we are looking for. What we want to avoid. I will record an audio file describing what we are doing in the sandblasting video and give it to you. You will turn that into text content the video editor will use. You will work with her/him, guide them and have them make revisions until you’re happy. Then when you’re happy, I will inspect it and maybe/maybe not want more revisions.
This next test project will pay you $25 for stage 1. If I like what you learn and report to me, I will pay you more and have you go deeper into this study as your next assignment (stage 3). As long as I like what your digging up, we will continue along this line (3,4,5?), until either you’re a expert and ready to work with the video editor, or I see no more value in what your research is coming up with.
The last report you gave me was nothing but a test. But this time I want real info specific to our goals. This time I will answer any questions you have. As many as you may have.
While I want real tangible results, it’s still a test in that I’m evaluating your research and mining abilities. When you can convince me you can design a SEO optimized video to make it to the top of googles search results, then:
1 You will begin working with a video editor being their only source of guidance.
2 We will do this over and over until I have my 20 videos produced.
Then…. Hell, I don’t know. Life has proven to me I can’t predict the future.
While you can study the videos that show up at the top of googles search results page, to see how they got there, you can also study youtubes videos to identify more guidelines we will want when creating our videos.
Are you up for this Theresa?
..................................................
2nd instructions.
Remember, this research is NOT about sandblasting or log cabins. You may use that as the initial doorway for finding videos that made it to the top of googles search results. But don’t do all your searching based on the subject matter of log cabins or sandblasting.
#1 The subject matter your mining, is what is the criteria google uses when google decides which videos to offer available to the search results page. At this point YouTube has nothing to do with it. We are not researching which videos YouTube offers to YouTube searchers. How the video is edited, formatted, delivered that is effective for making google decide to make it available at the top of their search results page? What are effective titles, and what types of titles don’t work? What else can you discover that’s important that I have not mentioned? Is there an acceptable and unacceptable time length? How many factors come into play here?
#2 Another subject matter your mining, is when a small business makes a video showing people the services they offer, how do they do it in a way that appeals to customers. And how do they do it that turns the customers off and makes them leave to go searching elsewhere? What is it about the video that make the customer stay and watch the whole thing? What is it about the video that make a customer want to hire that small business? How is the video edited, formatted and delivered that is effective for making customers like what they are seeing?
We have two separate goals here. Is this too much to do simultaneously? Should we focus on one at a time, and then when it’s finished to perfection, then move on to the other goal?
Or while we are searching, is it possible that you will stumble upon info that can be used to answer either or question? Can we harvest two crops simultaneously/effectively without weakening or results?
What do you think?
Here is where you need to be careful. When you’re creating your report to deliver me the info you’ve discovered, I want that report to first state every objective I’ve mentioned. I want it to list every question I’ve asked. I need to see this so I can gain confidence that you fully grasp and absorb every directive I send your way. Those may be listed as your goals. I need to see that you do not miss anything. You don’t forget anything. That you pay full and fantastic attention.
Then after that, I want your report on everything you’ve found of value that answers those questions/directives. Maybe you’ve found five things that answer one of our questions. List the question and then the five answers. Maybe you’ve found one thing that answer one of our questions. List the question and then the answer. Maybe you’ve found ten things that answer one of our questions. List the question and then the ten answers. Compartmentalize it please.
And of course you’re allowed a section called: Chris you didn’t ask for this, but I found this that is of value to further our progress on our goals of getting you hundreds of sandblasting jobs. What can you recognize and find on your own initiative? But do keep it semi related at least to your current task.
Also format your report in a way so that I can identify how much more you added to it, since the last submission. This $25 for this project, is milestone one. If I like what you’ve discovered and delivered, I will do it again. Then I will give you $35 to go do the same thing again, and find the 2nd time what you didn’t find the first time. On this 2nd report (milestone 2) for $35, I want to see what you got the 2nd time that you didn’t get the first time.
However I want the 2nd report to be a continuation of #1, so all the info is in one place.
If I like what you’ve discovered and delivered/added (in milestone 2), I will do it again. Then I will give you $45 to go do the same thing again, and find the 3rd time what you didn’t find the 1st or 2nd time. On this 3rd report (milestone 3) for $45, I want to see what you got the 3rd time that you didn’t get the first two times.
However I want the 3rd report to be a continuation of #1, so all the info is in one place. Every time you add more to it for a new submission to me, I want to see clearly the quantity of info you got for each milestone. I want our pool of info to grow larger and larger. I do not want the lake of info to be spread across many individual ponds. I want it all in one place. I want to see what is new this time that is above and beyond what was found previously.
............................................
3rd correspondence. Not instructions.
You mentioned that you would be interested in editing the videos later on down the road.
That option is a possibility.
We are a little ways away from that stage. This can give you time to develop/sharpen those skills.
In order for you to get the job of editing my future videos, you will have to pass tests showing me you’re better at it, for the costs, than someone else I can find.
When I get to that stage, I will invite several people to try out for that position. I will evaluate their skills verses there costs. Then I will decide who the best fit is.
Later I will invite you to try out for that position. So be aware that you will have to prove yourself worthy. Maybe start studying and practicing those skills now so when its test time, you’re able to prove yourself the highest value available to me.
Best of luck.
Just a heads up.
Chris
Remake request of 2nd report for the 3rd report.
1. Sawdust
https://youtu.be/WiBJS9N8tSk
The first video is a handy man. He did a video to show his viewers ten different ways that saw dust can be used. The video was shot with background music and sub titles, he used more than one song. He went for a fun video instead of text book video. He had something funny to say or made some observation after each point was made.
When I put up the keyword ‘saw dust’ his video came up. It is a very fun video that would certainly get attention as noticed in his YouTube views. I noticed that the description box was well used in advertising his brand and how to reach him.
2. Sawdust
The first video is a handy man. He did a video to show his viewers ten different ways that saw dust can be used. The video was shot with background music WHAT KIND OF MUSIC? DID IT RELAX YOU? OR EXCITE YOU? OR SOMETHING ELSE? YOU FAILED TO MENTION NONE OF THE SONGS HAD VOICE SINGING IN THEM. DIDN’T YOU NOTICE THAT? and sub titles, ARE YOU CONFUSING IN VIDEO NARRATIVE DESCRIPTIONS WITH SUBTITLES? he used more than one song. MULTIPLE SONGS, YOU FINALLY NOTICED SOMETHING REAL. He went for a fun video instead of text book video. WHAT ABOUT IT MADE IT FUN? WHAT SPECIFICALLY DO WE HAVE TO COPY TO MAKE OURS FUN? WHAT WAS THE PATTERN OR ESSENCE WE NEED TO BE AWARE OF? He had something funny DID HE EVER REALLY SPEAK/TALK? to say or made some observation after each point was made.
When I put up the keyword ‘saw dust’ WHERE DID YOU ENTER THAT KEYWORD? INTO A GOOGLE SEARCH OR YOUTUBE SEARCH? DID YOU SEARCH IT IN QUOTES? OR DID YOU PUT QUOTES ON IT FOR THE REPORT?
his video came up. It is a very fun video that would certainly get attention as noticed in his YouTube views. HOW MANY VIEW? HOW MANY LIKES? HOW MANY DISLIKES? I noticed that the description box was well used in advertising his brand and how to reach him GOOD OBSERVATION. YOU FAILED TO MENTION THAT DURING THE BORING PARTS, HE SPED THE VIDEO UP SO WE DIDN’T HAVE TO SPEND AS MUCH TIME WATCHING IT. YOU DID NOT CLEARLY SAY, THIS WE WANT TO COPY. THIS WE WANT TO AVOID. THIS WE WOULD DO DIFFERENT. IF YOUR OBSERVATION WAS A RECIPE FOR A VIDEO EDITOR TO GO BY YOUR INSTRUCTIONS, WHAT DID YOU ACTUALLY TELL HIM TO DO AND TO AVOID? DOES YOUR OBSERVATION MENTION ANY IDEAS THAT THAT MADE THIS VIDEO SHOW UP AT GOOGLES TOP SEARCH PAGE WHEN THOUSANDS OF OTHERS DIDN’T?
WHAT PERCENTAGE WAS IT THAT HIS VIDEO WAS GOOD, VERSES HIS YOUTUBE CHANNEL WAS GOOD/POPULAR? OR BOTH?
IN GOOGLES SEARCH RESULTS, HOW HIGH UP ON THE SEARCH RESULTS WAS HIS VIDEO?
IF YOU TOOK THE SAME EXACT SEARCH TERMS, AND DROPPED IT IN YOUTUBE, WAS HE STILL AT THE TOP 10 RESULTS OF THE LIST? OF THE ONES THAT MADE IT TO YOUTUBES 10 TEN SEARCH RESULTS, HOW MANY OF THEM MADE TO THE THREE SHOWN ON GOOGLES SEARCH RESULTS PAGE?
YOU GAVE ME A LINK TO HIS VIDEO IN YOUTUBE. I ALSO WANTED THE LINK OF GOOGLES THAT SHOWED THE RESULTS OF THE SEARCH PAGE.
HERE I SEARCHED “SAWDUST” AND THIS IS GOOGLES SEARCH PAGE AND THIS VIDEO WAS LISTED THERE. . https://www.google.com/search?client=firefox-b-1-d&q=SAWDUST
NOW I SEARCHED “USES FOR SAWDUST” https://www.google.com/search?client=firefox-b-1-d&ei=Zj-nXM6PA4Xs5gLa54TIBg&q=USES+FOR+SAWDUST&oq=USES+FOR+SAWDUST&gs_l=psy-ab.3..0j0i7i30l9.143789.145848..149295...0.0..1.213.867.8j0j1......0....1..gws-wiz.......0i71j0i13.d0VHMhxCZGc AND HIS VIDEO WAS STILL THERE.
INTERESTING HIS VIDEO IS TITLED “WHAT TO DO WITH SAWDUST”. WE ARE NOT SEARCHING THE TITLE TERMS OF HIS VIDEO YET HE STILL COMES UP. SO WHAT ARE WE LEARNING HERE? OF COURSE IF WE SEARCH THE EXACT TITLE, WE WOULD EXPECT HIS VIDEO TO COME UP. BUT HOW FAR OFF CAN OUR SEARCH BE AND HIS VIDEO STILL COMES UP?
WHY HIS VIDEO? WHY DID HIS COME UP WHEN OTHERS DIDN’T?
WAS IT BECAUSE HIS CHANNEL HAS LOTS OF SUBSCRIBERS? HIS CHANNEL HAS 38,000 SUBSCRIBERS.
WAS IT BECAUSE HIS VIDEO HAD LOTS OF LIKES, OR ONLY A FEW DISLIKES? HE HAD 3.5K LIKES, AND 1.4 DISLIKES. LET’S IDENTIFY THE RATIO OF LIKES TO DISLIKES. THIS RATIO MAY COME INTO PLAY OF WHY GOOGLE CHOOSES TO SHOW SOME VIDEOS AND NOT OTHERS. MAYBE BY IDENTIFYING THIS RATIO WE CAN LEARN THE HIGH AND LOW LIMIT GOOGLE USES TO MAKE THEIR DECISION WITH.
LET’S RECORD THESE NUMBERS ON ALL RESEARCHED VIDEOS. LATER AFTER WE HAVE ENOUGH NUMBERS SAVED, WE CAN THEN LOOK FOR PATTERNS LIKE WHAT’S THE HIGH OR LOW LIMIT.
DID SUBSCRIBER NUMBERS COME INTO PLAY? OR LIKE NUMBERS COME INTO PLAY? OR DISLIKE NUMBERS COME INTO PLAY?
HERE I SEARCHED “SAWDUST” AND THIS IS GOOGLES SEARCH PAGE AND THIS VIDEO WAS LISTED THERE. . https://www.google.com/search?client=firefox-b-1-d&q=SAWDUST
BUT ALSO NOTICE WHICH OTHER TWO VIDEOS WERE OFFERED NEXT TO HIS.
What caused the change? I want you to figure this out. This is what we are looking for. Why some videos make it to google search results page and others don’t.
Examine the videos that made it to the number 2 slot. How many subscribers? How many likes/dislikes. What was different about their video? What was the same with their video?
Examine the videos that made it to the number 3 slot. How many subscribers? How many likes/dislikes. What was different about their video? What was the same with their video?
NOW I SEARCHED “USES FOR SAWDUST” https://www.google.com/search?client=firefox-b-1-d&ei=Zj-nXM6PA4Xs5gLa54TIBg&q=USES+FOR+SAWDUST&oq=USES+FOR+SAWDUST&gs_l=psy-ab.3..0j0i7i30l9.143789.145848..149295...0.0..1.213.867.8j0j1......0....1..gws-wiz.......0i71j0i13.d0VHMhxCZGc AND HIS VIDEO WAS STILL THERE. HOWEVER, THE OTHER 2 VIDEOS OFFERED NEXT TO HIS WERE NOT THE SAME. WHY?
What caused the change? I want you to figure this out. This is what we are looking for. Why some videos make it to google search results page and others don’t.
Examine the videos that made it to the number 2 slot. How many subscribers? How many likes/dislikes. What was different about their video? What was the same with their video?
Examine the videos that made it to the number 3 slot. How many subscribers? How many likes/dislikes. What was different about their video? What was the same with their video?
We need to look deeper.
Searching SAWDUST in google search brought us this.
Searching sawdust in youtube brought us this. https://www.youtube.com/results?search_query=sawdust
Notice youtube 2nd and 3rd place results were not the same as googles search page 2nd and 3rd place. Why? Examine youtubes 2nd and 3rd place results and figure out what were they lacking so they didn’t make it to googles search results page.
In googles search page, the keywords “uses for sawdust” brought up this.
In youtubes search page, “uses for sawdust” brought up different 2nd and 3rd place results.
https://www.youtube.com/results?search_query=USES+FOR+SAWDUST
Why did his video always show up in the 1st place?
Why was it the videos youtube showed for 2nd and 3rd place, were not good enough to make it to googles search page results for 2nd and 3rd place.
Why did youtubes 4th result show up in googles search page as 2nd results?
Why was youtubes 2nd and 3rd ahead of the 4th in youtube, but it still didn’t make 1-3 on googles search page results?
So here is your next project. Go through this page and identify everything I’ve asked for.
Make a set of research instructions and write those instructions up as if you’re now in charge of hiring a researcher and you’re in charge of instructing them of what to go after. Identify everything I’ve asked for or mentioned on this REQUEST OF 2ND REPORT. DOC
1 identify what we want.
2 what criteria we are examining so we know how to get what we want.
3 what criteria are we examining so we can identify the distinguishing factors that are make or break factors.
LIST THEM IN A CLEAR, CONCISE THOROUGH FORMAT.
This upcoming report is all about you showing me you’ve identified what I want. And how I want us to go about the next report.
Then the next report after that, you will go back in to this sawdust category, and answer every question I’ve raised here.
So this feedback to you is showing you what your next two reports will be about.
The next report you turn in, title it “Theresa Doghor 3rd report”
And the one after that, title it “Theresa Doghor 4th report”
And so on. I need to start being able to identify their chronological order.
Any questions Theresea?
Chris
Theresa Doghor Remake request of 3rd report
1. Sawdust
The first video is a handy man. He did a video to show his viewers ten different ways that saw dust can be used.
The music had a calming effect. It was a sound track with no words. His narratives in the video were also useful. The words used for the narrative were on a white blank surface and clear. The second song (sound track) was also calming so as not to make it monotonous. I think he used free songs so as not to break copyright. If we have a particular song made for the brand, the song could be used at the beginning and serve as brand identity for the company’s brand image (I speak for your brand).
He has 1,003,325 views and the video was uploaded on the 22 Sept 2016. It has 3.5K likes and 1.4K dislikes. The ratio of likes to dislikes is 5:2. More people like the post than dislike it.
The video was shot with background music and sub titles, he used more than one song. He went for a fun video instead of text book video. He had something funny to say or made some observation after each point was made.
When I put up the keyword ‘saw dust’ in the google tab, a couple of results came up, I scrolled down to check the top videos and he was number 1.
In the YouTube description box put up his product page link he gave a few pointers about sawdust, put up a link to the full article and advertised his social channels. He also gave credit to the owners of the music he used.
He never spoke.
Speeding up the boring parts is a yes for the brand so people can watch the video till the end.
(#Sawdust #Woodwork #Workshop)
He used the above hashtag as the last line in the description box. This might be the secret ingredient to showing up as a popular video aside from the one million views on the YouTube video.
His video is number 1 in the google search results when you put in the keyword ‘sawdust’. When I put the exact same keyword in the YouTube box he came up first again.
None of the other videos made it to the top three lists on google search bar.
Google Link to search results:
When I searched for sawdust on the YouTube box, the video still made the cut. I think the keyword has a role to play and the number of times the keyword has been searched by other people.
SOME KEYWORDS SEARCHED ON GOOGLE, DON’T PULL UP A VIDEO. SHOULD WE EXAMINE YOUTUBE TO SEE IF THAT SAME KEYWORD PRODUCES THE SAME RESULTS? IS IT BECAUSE THERE ARE NO VIDEOS FOR THOSE KEYWORDS? OR BECAUSE THE VIDEOS THAT DO EXIST, FAIL BY SOME INVISIBLE STANDARD WHICH WE ARE HUNTING TO DISCOVER?
He has over a million views while the others are in the range of 217,000.
The last video had 1,293,073 views, so the description box with descriptions in them probably helps the video to be found.
He had 38,000 subscribers. The other two individuals that made it to the top three on the YouTube page had 18K plus and 2.1K plus subscribers respectively. They made their post in 2018 and 2010 respectively. So the year posted doesn’t seem to play a major factor in being the best three videos.
When I searched about five times, this is what came up.
COMPARISON BETWEEN THE THREE VIDEOS
First video:
The video that was first in the google search had 1,003,325 views It has 3.5K likes and 1.4K dislikes. The ratio of likes to dislikes is 5:2.
The video was uploaded on the 22 Sept 2016.
Second video:
18,000 subscribers
219 likes and 16 dislikes
The video was made in 2018
Third video:
2.1K subscriber
4.4K likes and 279 dislikes
The video was made in 2010.
The videos had similar lighting. The second video had voice while the third video had a soundtrack.
Questions
Why did his video always show up in the 1st place?
· Number of views
· Date that the video was uploaded
· Youtube ads
· Google ads
· Lighting of the ads
· Using soft and calming music
· Defining the niche clear
· Using the youtube box to advertise your website address, write a transcript of the video and to advertise your social media channels
Why was it the videos youtube showed for 2nd and 3rd place, were not good enough to make it to googles search page results for 2nd and 3rd place.
It can be any number of factors including:
· It can be time
· Quality of video
· Different topic
· The budget of the ads
· The use or lack of use of hashtags
· It might not have received acceptance from the public
The three topics were talking about the usefulness of saw dust so we can stick to focusing on benefits of sandblasting.
Do a different video for each kind of sandblasting.
Why did youtubes 4th result show up in googles search page as 2nd results?
There is a degree of probability involved in this. They know the videos that people look for and find more often and they will most likely go with what many viewers are watching. They also had about 133 comments. So the comments show interest from the audience on the video.
Why was youtubes 2nd and 3rd ahead of the 4th in youtube, but it still didn’t make 1-3 on googles search page results?
Chance. I searched for the same key word five times and came up with the screenshot above.
Research instructions:
1. Identify what we want. This research project is about figuring out how some videos make it to the top of goggles search results page, so we can copy that winning technique and get my new videos that we have not made yet, to the top of googles search results.
· We want to create research videos on sandblasting and drive traffic to our website through this video WE WANT TO DO RESEARCH SO LATER WHEN WE CREATE VIDEOS ON SANDBLASTING, WE WILL KNOW WHAT TO DO SO OUR VIDEOS MAKE IT TO THE TOP OF GOOGLES SEARCH RESULTS. WHEN GOOGLE OFFERS OUR VIDEOS ON THE TOP OF ITS SEARCH PAGE, VIEWERS WILL SEE MY COMPANY DOING WHAT IT IS THAT THEY SEARCHED FORM. THEN THEY WILL BE MORE LIKELY TO HIRE ME AS THEY SAW MY VIDEO AND THEY DID NOT PICK SOME OTHER SEARCH RESULT AND TO GO TO SOMEONE ELSE’S WEBSITE.
· We want natural videos that will show the finished work to our audience so that they will want to use our services. I DON’T HAVE $5,000 TO SPEND PER VIDEO, TIMES 20 VIDEOS, TO HIRE A PROFESSIONAL STUDIO TO MAKE EDIT/MAKE VIDEOS FOR ME. THERE ARE MANY HOMEMADE VIDEOS OUT THERE THAT HAVE GOTTEN TO THE TOP OF GOOGLES SEARCH RESULTS PAGE. OURS WILL BE HOMEMADE ALSO AS THEIRS. BUT WHAT ELSE DID THEY DO RIGHT THAT GOT THEM TO THE TOP, WHICH WE MUST ALSO IMITATE SO WE GET TO THE TOP?
· We want videos that will help the viewer understand what sandblasting is. NO.
THIS IS NOT FREE EDUCATION TIME. IF YOU WANT YOUR BOAT SANDBLASTED AND YOU’RE LOOKING FOR A COMPANY TO HIRE, AND YOU SEARCH BOAT SANDBLASTING IN GOOGLE, I WANT MY BOAT SANDBLASTING VIDEO TO COME UP AT THE TOP. BEFORE YOU GO TO SOMEONE’S WEBSITE, YOU’RE HIGHLY LIKELY TO WATCH A VIDEO ON BOAT SANDBLASTING, WHICH IS WHAT YOU JUST SEARCHED FOR. IN MY BOAT SANDBLASTING VIDEO, I AIM TO CONVINCE YOU TO HIRE ME SINCE YOU’VE SEEN PROOF WATCHING THE VIDEO, THAT WE DO GOOD WORK WHEN SANDBLASTING BOATS. NOW YOU CAN CALL ME FROM WATCHING THE VIDEO WITHOUT EVER GOING TO MY COMPETITORS WEBSITE. AND MY VIDEO DESCRIPTION WILL HAVE A LINK TO MY WEBSITE.
THIS IS NOT FREE EDUCATION TIME. IF YOU WANT YOUR AUTOMOBILE SANDBLASTED AND YOU’RE LOOKING FOR A COMPANY TO HIRE, AND YOU SEARCH AUTOMOBILE SANDBLASTING IN GOOGLE, I WANT MY AUTOMOBILE SANDBLASTING VIDEO TO COME UP AT THE TOP. BEFORE YOU GO TO SOMEONE’S WEBSITE, YOU’RE HIGHLY LIKELY TO WATCH A VIDEO ON AUTOMOBILE SANDBLASTING, WHICH IS WHAT YOU JUST SEARCHED FOR. IN MY AUTOMOBILE SANDBLASTING VIDEO, I AIM TO CONVINCE YOU TO HIRE ME SINCE YOU’VE SEEN PROOF WATCHING THE VIDEO, THAT WE DO GOOD WORK WHEN SANDBLASTING AUTOMOBILE S. NOW YOU CAN CALL ME FROM WATCHING THE VIDEO WITHOUT EVER GOING TO MY COMPETITORS WEBSITE. AND MY VIDEO DESCRIPTION WILL HAVE A LINK TO MY WEBSITE.
· We want videos that will help the viewer understand what sandblasting is. NO.
BUT IS THAT WHY THE VIDEOS THAT MADE IT TO THE TOP OF GOOGLES SEARCH RESULTS PAGE SUCCEEDED? BECAUSE THEY WERE EDUCATIONAL AND NOT PROMOTIONAL? OR CAN THEY BE BOTH EDUCATIONAL AND PROMOTIONAL AND STILL SUCCEED? OR DOES IT JUST HAVE TO BE INTERESTING SO THE VIEWER STAYS AND WATCHES THE WHOLE THING? WE NEED THESE ANSWERS. SINCE WE DON’T KNOW WHAT WERE LOOKING FOR, WE INITIALLY HAVE TO EXAMINE AND RECORD EVERYTHING.
2. What criteria we are examining so we know how to get what we want.
WE ARE EXAMINING EVERYTHING WE CAN MAKE OURSELVES NOTICE AND MAKE A RECORD OF. INITIALLY WE DON’T KNOW WHAT WE ARE LOOKING FOR, SO WE TAKE OUR BEST GUESS IN WHAT TO MAKE NOTES OF. WE AE LOOKING FOR A PATTERN ACROSS MANY VIDEOS RESEARCHED, THAT WILL HELP US IDENTIFY WHAT CRITERIA GOOGLE USES WHEN GOOGLE DECIDES TO SHOW OR NOT SHOW A VIDEO ON ITS SEARCH RESULTS PAGE. I DON’T CARE ABOUT YOUTUBES CRITERIA, BUT ONLY GOOGLES SEARCH RESULTS PAGE. HOWEVER THE FACT THAT YOUTUBE SEES POTENTIAL IN A VIDEO SO YOUTUBE DECIDES TO SHOW IT AT THE TOP OF YOUTUBES SEARCH RESULT PAGE, BUT YET IT STILL WONT MAKE IT TO GOOGLES SEARCH RESULT PAGE, MIGHT HELP GIVE US INDICATORS OF WHAT THE FAIL GRADE IS.
THERE ARE TWO THRESHOLDS. WHY DID IT SUCCEED? WHY DID IT FAIL? WE NEED TO KNOW BOTH OF THEM.
WE ARE EXAMINING EVERYTHING WE CAN MAKE OURSELVES NOTICE AND MAKE A RECORD OF. INITIALLY WE DON’T KNOW WHAT WE ARE LOOKING FOR, SO WE TAKE OUR BEST GUESS IN WHAT TO MAKE NOTES OF. AS THE HIGHER THE QUANTITY OF VIDEOS BECOMES THAT WE CAREFULLY RESEARCHED, THE MORE WE WILL BEGIN TO RECOGNIZE THE PATTERNS, THE INDICATORS FOR SUCCESS AND FAILURE. THE FIRST FEW VIDEOS WE MIGHT NOT SEE ANY PATTERN AT ALL. BUT THE MORE WE KEEP LOOKING, THE MORE THE ANSWER WILL GROW BEFORE OUR EYES.
AS WE RESEARCH AND DIG UP POSSIBLE ANSWERS, WE NEED A PLACE TO PUT OUR FINDINGS SO WE CAN COMPARE THEM WITH FUTURE RESEARCHED VIDEOS AND LATER ANALYSIS. I’M HOPING YOU CAN LATER PUT OUR MINED DATA IN A SPREAD SHEET OR GRAPH SO WE CAN HUNT FOR PATTERNS. BUT IF YOU CANNOT HANDLE THE DATA FILTERING AND ANALYSIS, NOT A BIG DEAL. I CAN FIND SOMEONE TO DO THAT LATER AFTER WE’VE EXAMINED CLOSELY 20 OR MORE VIDEOS. FOR NOW YOU CAN FOCUS ON EXAMINING A SUCCESSFUL VIDEO AND ITS FAILED COMPETITORS CLOSELY MAKING AS DETAILED NOTES AND RECORDS AS POSSIBLE.
YOUR JOB IS TO DIG UP AND RECORD THE DATA. LATER WE CAN FILTER AND ANALYZE IT.
· Number of views
· Description box information
· Lighting of video
· Quality of camera
· Great script with a flow of words describing the short video
3. What criteria are we examining so we can identify the distinguishing factors that are make or break factors.
· Likeability of the video
· Lighting of the video
· Background music
· Words for narrating the important points
· Advertising using google ads/YouTube ads
· Number of subscribers of YouTube channel
· Likes or dislikes of video indicate engagement
· Clear voice with a conversational tone
ALL OF THIS YES. PLUS EVERYTHING ELSE WE DISCUSSED.
MAYBE THERE ARE 20, OR 40 FACETS OF A VIDEO THAT WE EXAMINE AND MAKE NOTE OF. SO WE RECORD THOSE 40 PIECES OF INFORMATION FROM OUR SAWDUST VIDEO THAT MADE IT TO 1ST PLACE ON GOOGLES SEARCH RESULTS.
NOW WE EXAMINE THE VIDEO THAT MADE IT TO 2ND PLACE ON GOOGLES SEARCH RESULTS. WE MUST GO AND MAKE ANOTHER RECORD OF THOSE SAME 40 PIECES OF INFORMATION, SO LATER THEY CAN BE COMPARED.
NOW WE EXAMINE THE VIDEO THAT MADE IT TO 3RD PLACE ON GOOGLES SEARCH RESULTS. WE MUST GO AND MAKE ANOTHER RECORD OF THOSE SAME 40 PIECES OF INFORMATION, SO LATER THEY CAN BE COMPARED.
NOW WE EXAMINE THE VIDEOS THAT MADE IT TO YOUTUBES 1ST PLACE, BUT DIDN’T MAKE IT TO GOOGLES SEARCH RESULTS. WE MUST GO AND MAKE ANOTHER RECORD OF THOSE SAME 40 PIECES OF INFORMATION, SO LATER THEY CAN BE COMPARED.
NOW WE EXAMINE THE VIDEOS THAT MADE IT TO YOUTUBES 2ND PLACE, BUT DIDN’T MAKE IT TO GOOGLES SEARCH RESULTS. WE MUST GO AND MAKE ANOTHER RECORD OF THOSE SAME 40 PIECES OF INFORMATION, SO LATER THEY CAN BE COMPARED.
NOW WE EXAMINE THE VIDEOS THAT MADE IT TO YOUTUBES 3RD PLACE, BUT DIDN’T MAKE IT TO GOOGLES SEARCH RESULTS. WE MUST GO AND MAKE ANOTHER RECORD OF THOSE SAME 40 PIECES OF INFORMATION, SO LATER THEY CAN BE COMPARED.
NOW WE EXAMINE THE VIDEOS THAT MADE IT TO YOUTUBES 4TH PLACE, BUT DIDN’T MAKE IT TO GOOGLES SEARCH RESULTS. WE MUST GO AND MAKE ANOTHER RECORD OF THOSE SAME 40 PIECES OF INFORMATION, SO LATER THEY CAN BE COMPARED.
WHAT WE DECIDE TO MAKE A RECORD OF FROM ONE VIDEO, WE MUST ALSO RECORD FROM EVERY OTHER VIDEO, OR WE CAN FIND THE PATTERNS.
I SAY 40 PIECES OF INFO. I SAY THAT JUST AS AN EXAMPLE. MAYBE ITS 15, MAYBE ITS 55. BUT WHATEVER WE DECIDE TO EXAMINE FOR CLUES, WE MUST ALSO EXAMINE ON ALL SUBSEQUENT VIDEOS. WE CANT FAIL TO EXAMINE THE 10TH VIDEO FOR CLUES IN A AREA THAT WE DID EXAMINE THE PREVIOUS 5 VIDEOS IN, OR WE CAN FAIL TO NOTICE SOMETHING IMPORTANT IF WE ARE NOT CONSISTENT AND DILIGENT.
WHAT I AM TRYING TO GET YOU TO LEARN AT THIS STAGE, IS WHAT CATEGORIES DO WE EXAMINE AND MAKE A RECORD OF?
WHAT I AM TRYING TO GET YOU TO LEARN AT THIS STAGE, IS WHAT CLUE INDICATORS DO WE EXAMINE AND MAKE A RECORD OF?
WHAT I AM TRYING TO GET YOU TO LEARN AT THIS STAGE, IS WHAT TYPES OF PATTERNS DO WE EXAMINE AND MAKE A RECORD OF?
WHAT I AM TRYING TO GET YOU TO LEARN AT THIS STAGE, IS HOW MANY POSSIBLE DIFFERENT INDICATORS DO WE WATCH OUT FOR, EXAMINE IN DEPTH? AND OF COURSE RECORD.
THIS STAGE IS ABOUT LEARNING TO IDENTIFY WHAT IS WORTH IDENTIFYING.
WHEN WE IDENTIFY A PIECE OR CLUE TO WATCH FOR, WE MUST MAKE SURE WE EXAMINE ALL FUTURE VIDEOS FOR THE SAME TELL TALE SIGN.
WHEN WE IDENTIFY A PIECE OR CLUE TO WATCH FOR, WE MUST HAVE A PLACE TO RECORD IT THAT IS THE SAME FOR ALL FUTURE VIDEOS SO COMPARISONS CAN BE MADE QUICKLY, EASILY AND ACCURATELY.
Ggl src rslt 1st plc | Ggl src rslt 2nd plc | Ggl src rslt 3rd plc | Videos at the top of youtube that failed to make it t Gls Src rstl plc | Videos at the top of youtube that failed to make it t Gls Src rstl plc | Videos at the top of youtube that failed to make it t Gls Src rstl plc |
Keywords searched. Be specific and precise. | Keywords searched. | Keywords searched. | Keywords searched. | Keywords searched. | Keywords searched. |
Google search results page video ranking. His video is number 1 in the google search results when you put in the keyword ‘sawdust’. When I put the exact same keyword in the YouTube box he came up first again. | Google search results page video ranking. For the same keywords, which video came in 2nd place on googles search results page? | Google search results page video ranking. For the same keywords, which video came in 3rd place on googles search results page? | For the same keywords, which video made it to the top of youtubes search results, that did not make it to googles search results. | For the same keywords, which video made it to the top of youtubes search results, that did not make it to googles search results. | For the same keywords, which video made it to the top of youtubes search results, that did not make it to googles search results. |
Music NO? If YES, what type of music? music had a calming effect. It was a sound track with no words. | Music NO? If YES, what type of music? The second video had voice while the third video had a soundtrack. | Music NO? If YES, what type of music? while the third video had a soundtrack. | Music NO? If YES, what type of music? | Music NO? If YES, what type of music? | |
Narratives in the video Yes or No? Large, medium or small text? Audio descriptions in the video Yes or No? narratives in the video were also useful. The words used for the narrative were on a white blank surface and clear | Narratives in the video Yes or No? Large, medium or small text? Audio descriptions in the video Yes or No? | Narratives in the video Yes or No? Large, medium or small text? Audio descriptions in the video Yes or No? | Narratives in the video Yes or No? Large, medium or small text? Audio descriptions in the video Yes or No? | Narratives in the video Yes or No? Large, medium or small text? Audio descriptions in the video Yes or No? | |
He had 38,000 subscribers. The other two individuals that made it to the top three on the YouTube page had 18K plus and 2.1K plus subscribers respectively. | The other two individuals that made it to the top three on the YouTube page had 18K plus and 2.1K plus subscribers respectively. | and 2.1K plus subscribers respectively. | |||
He has 1,003,325 views He has over a million views while the others are in the range of 217,000. | |||||
The last video had 1,293,073 views, so the description box with descriptions in them probably helps the video to be found. What was the last video you are referring to? Be clear! These numbers differ so you must be referring to another video? | |||||
video was uploaded on the 22 Sept 2016 | They made their post in 2018 and 2010 respectively. So the year posted doesn’t seem to play a major factor in being the best three videos. | and 2010 respectively. So the year posted doesn’t seem to play a major factor in being the best three videos. | |||
It has 3.5K likes and 1.4K dislikes. The ratio of likes to dislikes is 5:2. More people like the post than dislike it | |||||
How many comments does his video have? | |||||
He went for a fun video instead of text book video. He had something funny to say or made some observation after each point was made | |||||
YouTube description box put up his product page link he gave a few pointers about sawdust, put up a link to the full article and advertised his social channels. He also gave credit to the owners of the music he used | |||||
He never spoke. | The second video had voice | while the third video had a soundtrack. | |||
Speeding up the boring parts is a yes for the brand so people can watch the video till the end | |||||
(#Sawdust #Woodwork #Workshop) He used the above hashtag as the last line in the description box. This might be the secret ingredient to showing up as a popular video aside from the one million views on the YouTube video. | |||||
The videos had similar lighting. | |||||
I BEGAN SHOWING YOU WHAT WE ARE LOOKING FOR. I WANT YOU TO IDENTIFY MORE CLUES WE SHOULD BE EXAMINING THAN WHAT WE FOUND SO FAR. OF COURSE ADD THEM HERE.
I BEGAN SHOWING YOU HOW WE CAN RECORD OUR OBSERVATIONS. I DID NOT FULLY LABEL ALL THE CELLS IN THE TABLE. I WANT YOU TO IDENTIFY WHAT I’M TRYING TO DO, AND FINISH LABELLING THE CELLS IN THE REST OF THE TABLE.
DO YOU KNOW HOW TO TURN A TABLE INTO A REUSABLE TEMPLATE? LEARN.
YOU CAN CLEAN THEM UP. YOU CAN IMPROVE UPON THEM. YOU WILL CERTAINLY BE ADDING MORE CLUE TYPES IN THE FUTURE WE WANT TO WATCH FOR, AS WE LEARN MORE. SO DO NOT THINK THIS IS COMPLETE. THIS IS ONLY STAGE ONE OF MANY STAGES TO COME.
DO WE NEED ANOTHER COLUMN AS YOUTUBE RESULTS SEEMED TO BE 4 DEEP MAYBE?
FIGURE OUT WHAT WE NEED AND DO IT.
I IDENTIFY EVERY CLUE TYPE WE WANT TO PAY ATTENTION TO&FOR NOW AND IN THE FUTURE.
MAKE A PLACE TO RECORD THAT TYPE/CATEGORY OF CLUE. THEN THAT PLACE/TYPE MADE WILL REMIND YOU WHILE YOU’RE EXAMINING THE NEXT VIDEO, WHAT WE WANT TO LOOK FOR SO NOTHING IS EVER FORGOTTEN OR NEGLECTED.
WE MUST BE SYSTEMATIC AND CONSISTENT, ALONG WITH THE OBVIOUS DILIGENT AND DETERMINED.
WE MIGHT SPEND MONTHS DOING THIS RESEARCH UNTIL WE BECOME CONVINCED WE HAVE IDENTIFIED THE PATTERNS THAT DEFINE THE SECRET RECIPE OF GETTING OUR VIDEOS ON THE TOP OF GOOGLES SEARCH RESULTS PAGE.
When you finish identifying what clue types we are looking for, when you finish building our table and cells to systematically record our finding, show it to me, before we send you to examine any more videos. This SHOW IT TO ME will be your 4th report turned in. This is your assignment #4. You decide how much revision you owe me verses how much I owe you for this 4th report. Tell me what I owe you if any. I want you to price this one. I want to see how reasonable or crazy you are.
Any questions?
Chris
I’m still very unsure of you. I can’t make up my mind. It seems that to solve my dilemma, another test for you should give me the information I need to push me off the fence onto one side or another.
While it’s a test, it’s also a real project which will go on for a long time and have many many stages in it.
On this page http://after-hours-welding.com/pages/blast_content/tasks_and_instructions_delivered.htm
Theresa Doghor and Emily Scott were given their 2nd project.
I want you to do the same exact thing that one of them is doing. You choose which project you want. Theresa’s or Emily’s project. They are very different. You may be more suited for one than the other. You choose.
I will pay you $25 for this next test.
I will evaluate you for how much information I believe to be valuable, you can dig up. The quantity of info you dig up will be compared to the quantity they dig up. Maybe I will choose to keep you both going on the same project. Maybe I will keep one of you and let the other go. I have no clue until you ladies turn in your next report to me. But it is not to your advantage to turn in as little as you think you can get away turning in.
I still expect you to revise the first test you turned into me.
You’re already 3 days behind them. Please turn it in soon as possible, without reducing its quality.
Are you up for it?
Chris
Website content
The goal of the current report is to research the answers to the following questions:
When you are a sandblasting company it is obvious that the content you present to your clients won’t be about how to arrange your back yard. Putting aside the relevance of the information, however, there is a number of rules that should be followed if you want to provide high-quality content to your readers. Below is a list of the best practices approved by many successful content writers and proofreading specialists.
The style and wording you use throughout the article should be aligned to your target audience. If your readers are people who need to hire a serious company to take care of their home they would look for specific information on what and how will be done. If the author tries to be clever this would most probably waste the readers’ time and would bounce them back to the next company in the search result.
Research your keywords
Keywords in SEO are the words and phrases that allow search engines to find and display your content to the users. For optimal results, they should be inserted in the page title, the slug (URL), H2 heading and the content itself. The keywords can also be added to the meta descriptions and even to the image alt tags. GOOD INFO. THAT’S USABLE.
There are multiple tools for keyword research that can help you find what your target audience is looking for. These tools will not advise you what to write about. They will help you, however, to include the words that will help you rank higher.
One such tool is Soovle. It is free and helps you see what people are looking for across different platforms. I REALLY LIKED THAT YOU FOUND THIS. GREAT INFO.
Professional content writers recommend using different tools to get a broader view of popular user searches.
Another simple tip is to explore autocomplete suggestions for ideas on what people look for.
I REALLY LIKED THAT YOU FOUND THIS. GREAT INFO.
I REALLY LIKE THE WAY YOU INCLUDE SCREEN SHOTS SO I CAN SEE A CLEAR EXAMPLE.
Some SEO experts recommend that you use long tail keywords to improve your ranking faster. It is easier to gain higher authority for keywords that are less competitive, for example, What is a reasonable rate for sandblasting instead of Sandblasting rates. Once you improve your ranking it would be easier to get noticed for the more competitive keywords. GREAT INFO. I’M GLAD TO BE LEARNING SOMETHING I DIDN’T YET KNOW.
Use internal and external links
Another element that search engines love to look for is links.
Links in your content can be external and internal. External links are used to lead the users to different sources you have referred to. Backing up your point with sources and references helps in building trust with your clients.
Internal links, on the other hand, allow the user to quickly access other related information from your own website.
When it comes to links, there are several tips SEO experts recommend to be applied when writing content for the web:
1. Link anything you are referring to so the reader can access it quickly without having to search for it.
2. Use contextual links instead of “Click here to...” statements. For a smooth reading experience add the link as part of the sentence. HERE IS WHERE YOU COULD HAVE GIVEN ME A EXAMPLE SO IT WAS CLEARER. DON’T TRUST THAT I UNDERSTOOD A TEXT EXPLANATION ALONE.
3. Update your old content with new links. If you write new content that is relevant to something you already have, don’t hesitate to go and update the old post as well.
Keep sentences short and paragraphs shorter
Writing for the web is not like writing for print. The information should be presented to the user in a clear, easy to understand and concise form.
A common practice, proven to work best for content writing is to keep the sentences and paragraphs short. GREAT INFO. I ALSO PREFER TO PUT A PICTURE IN BETWEEN EACH PARAGRAPH. THESE DAYS PEOPLE WANT TO DO AS LITTLE READING AS POSSIBLE WHILE THEY ARE GETTING THEIR INFO. This allows the users to quickly scan through the content for the keywords they are looking for before starting to actually read the article.
According to a research of the University of Maryland “on average, users read about 20 percent of your content per page. Most users visit a web page for 10-15 seconds. In that brief time, 80 percent will skim the page for keywords they already have in mind”. To keep the attention of the readers content should be easily scannable. To do this the writer should make the post as visual as possible. This can be done by using headings to visually separate the content. CAN YOU SHOW ME SOME WEBPAGES WHERE THIS IS DONE? I WANT EXAMPLES, NOT PREACHING. This is especially important if the article is longer than 700 words. Short paragraphs (up to 5-6 lines), as mentioned earlier, also provide the users the ability to scan for the keywords they are looking for before going into details.
SEO experts also recommend to use images and videos, to emphasize quotes and to use bullets. CAN YOU GIVE ME A LINK TO THESE SEO EXPERTS YOUR QUOTING? All of these elements form the visual structure of the post. If your ranking is within the top 10 the usage of lists will help you appear as a featured snippet. EXPLAIN THAT LAST SENTENCE IN MORE DETAIL. ELABORATE PLEASE.
Writing the actual content
A good practice before starting to write the actual content is to create a detailed structured beforehand. A detailed and useful step-by-step guide is compiled by Social Media Week: GOOD, YOU GAVE ME A LINK TO THE EXPERT YOUR QUOTING, AND YOU SHOWED ME THE EXAMPLES BELOW.
Step 1 – Know the main question you’re answering i.e. what it is your audience is asking or wants to know.
Step 2 – Know the message you are trying to convey in your blog post i.e. what your answer to the question is and include this in your first paragraph.
Step 3 – Create a list of things you will cover in the article i.e solutions you’re offering, tips for doing something and so on.
Step 4 – Bundle these ideas together with headings and subheadings.
Step 5 – Finally order these topics either thematically, chronologically or step-by-step problem-solving. GOOD, YOU GAVE ME THE 3 EXAMPLES IMMEDIATELY BELOW.
· Thematic ordering will be based on different subjects at a time, perhaps colour then size, then style.
· Chronological ordering will be in time order that an event has happened or how to do something.
· Problem-solving will be stating the problem then offering a new solution with each new heading and paragraph.
Once you have this structure it will be a lot easier to be consistent throughout your content. It will also allow you to start from wherever you feel comfortable without losing the smooth reading experience when the post is completed.
Most SEO experts turn specific attention to the opening of the post. It is extremely important to keep the intro to the point and include the main idea in the first paragraph. This first paragraph is what most of the users will read and based on the information it brings they will decide whether to keep reading or bounce back to the search results.
Another good recommendation is not to start a paragraph by referring to a previous one. When looking for specific information many users read “between the lines”, and having to refer to information stated elsewhere might confuse them when scanning the post. SO A BETTER WAY OF DOING IT WOULD BE TO AGAIN REITERATE SOME INFO BEFORE GOING ON TO ADD THE NEW INFO. SO THE POINT YOU’RE MAKING IN THIS PARAGRAPH IS COMPLETE WITHOUT THE READER NEEDING TO REMEMBER EVERYTHING SAID EARLIER, BECAUSE MAYBE EARLIER THEY DIDN’T ACTUALLY READ IT ALL. SO MAKE EACH PARAGRAPH CAPABLE OF STANDING ON ITS OWN. I THINK IT WOULD HAVE BEEN NICE IF YOU HAD EXPOUNDED IT FURTHER IN DEPTH, FURTHER CLARIFIED IT.
Proofread a while after you are done
One thing all content writers agree on is the importance of proofreading. Ideally, you should not review your article yourself. A second pair of eyes often sees things you haven’t noticed because you take for granted. Still, if you don’t have anyone to send the content to, here are some tips on how to proofread your article more efficiently:
· Read it out loud – it will help you notice duplications, misunderstandings or simply to improve the flow. OH, GOOD ONE.
· Run it through a proofreading software – there are many free and paid software solutions to help you fix typos, grammar and punctuation errors. Some paid versions also recommend better word usage, warn for complex sentences, etc. AND WHERE ARE THESE PROOFREADING SOFTWARE LINKS? WHO ARE YOU TALKING ABOUT?
· If time allows, read it again on the next day – if you try to proofread right after you are done writing there is a big chance you will miss many small errors that you would otherwise notice right LATER away. If possible, leave it for the next day. If time is pressing, go for a walk, have a coffee or do whatever you like to do to relax before editing your content.
I DO NOT WANT THE RESOURCES LISTED AT THE BOTTOM OF THE ARTICLE. I WANT THEM INSERTED INTO WHAT YOU’RE WRITING. REMEMBER THIS?
Another good recommendation is not to start a paragraph by referring to a previous one. When looking for specific information many users read “between the lines”, and having to refer to information stated elsewhere might confuse them when scanning the post. SO A BETTER WAY OF DOING IT WOULD BE TO AGAIN REITERATE SOME INFO BEFORE GOING ON TO ADD THE NEW INFO. SO THE POINT YOU’RE MAKING IN THIS PARAGRAPH IS COMPLETE WITHOUT THE READER NEEDING TO REMEMBER EVERYTHING SAID EARLIER, BECAUSE MAYBE EARLIER THEY DIDN’T ACTUALLY READ IT ALL. SO MAKE EACH PARAGRAPH CAPABLE OF STANDING ON ITS OWN. I THINK IT WOULD HAVE BEEN NICE IF YOU HAD EXPOUNDED IT FURTHER IN DEPTH, FURTHER CLARIFIED IT.
In today’s content-oriented marketplace the content you produce is as important as the design of the website itself. With proper SEO, the content is what drives most of the traffic to your pages and help you stand out from the competition.
According to a Salesforce study, 64% of customers say that “content authenticity” and “the helpfulness of content” are major factors in their decision to stay with their solution provider.
Used resources:
· 7 Easy Tips for Effective Content Writing
While it is easy to set some rules to follow that will improve your content, it is not so easy to define what makes website content bad. Here are some points to check after you have prepared your post:
UNCLEAR BAD GRAMMAR AND NO PERIOD.
Used resources:
· Best practice content writing
If we turn back to the Salesforce survey it clearly indicates that bad content affects the trust customers have in a brand:
Used resources:
The obvious way to apply the above to the content for the new website is by simply following the best practices approved by the experts in content writing and SEO.
When a large amount of content is expected some of the above-mentioned sources recommend the preparation of a style guide. Style guides are used to advise the content writers on how to be consistent across the different posts. For example style guides will include information on should you capitalize only the first word in a title or each word, what fonts and indentations do you use for quotes, etc.
If I am hired to write content for the new website you can expect that I will apply the above best practices to ensure you are provided with quality content.
Chris’ conclusion.
You did very well. I was pleased.
While what you wrote here was good, and you expounded with examples, I also want another version.
Yes, do what you did here again, but also at the bottom give me bullet points or titles of the topic.
Topic. I.E.
2. Use internal and external links.
After a content writer has studied your in-depth articles as the one you wrote here, then while they are writing content, they can use this short in a nutshell summary to remind them of the options they are supposed to keep at the forefront of their mind while writing. I want you to make a cheat sheet so it’s hard to forget our tactics/bullet points we use as we create content.
Your next assignment, is to do this same research again. But this time I want you to take it further and find info not mentioned in this report.
Then in the next report, I want the short in a nutshell summary from both reports at the bottom of that report.
Nadezhda instructions for 4th report.
Chris’ conclusion:
Over all I believe you got us some pretty good guidelines we want to keep at the forefront of our mind while content writing.
Please tweak/revise the Cheat Sheet and send it back as a standalone document.
While these last two reports were focused on content writing, I’m glad you wove SEO values into them as is applicable. I’m glad you remembered our goal of good content.
I’ve got several new webpages to be built. I will probably let you do its content writing. I would give you a folder full of pictures you can sort through and decide which will be on our webpage. I would record a audio file describing the story of what’s going on in that subject. Then you would take my story and convert it into content.
Look at this page http://after-hours-welding.com/pages/welding/aluminum_tig-mig_welding_hot_water_heater.html
Imagine if I gave you those pictures in a folder. You wouldn’t know what to write. So with my audio recording, which is quick, fast and easy for me to make, you would then know what is going on so you can write its content. That is what’s coming up soon. But that is not your next project.
SEO is my next concern.
Not all of SEO as I have another researcher doing that. But I’m interested in you for one particular category. Reducing Bounce Rate.
While my old website was crude and not responsive for cell phones, I made it to the top of googles search results for many years. Why did my amateur website make it to the top over all the other professionally built websites that were my competitors?
It’s in googles best interest to give you great search results so you don’t start using some other search engine.
How can google tell if you liked the results it gave to you?
By how long you stayed and read that webpage. My webpages had lots of pictures and cool story info that kept my readers/visitors interested and reading, looking at pictures all the way to the bottom.
Nobody else talks about this in SEO articles. But I witnessed the results and know what works. Finally after many years, more and more visitors came by way of cell phones and googles penalty for not having a responsive website outweighed my amazing low bounce rate and my rankings slowly dwindled until now, it’s no longer acceptable. So I’m building a new website.
But I want to learn more how to reduce the bounce rate.
I want to learn more how to keep my visitors interested in my pages, longer than they would stay on my competitors pages.
Your next assignment is:
Reducing bounce rate. What are our options?
Keeping visitors interested for long durations of time. What are our options?
Entertaining the visitors so they have fun on my pages. Humor is one way. What other ways exist?
Research how can we add humor? Can we find it, copy it and paste it on my webpages? Can we hire it, rent it, freelance it? Do we have to write out own jokes? What are all our options? What else out there exists that I have not thought of? Go find it and bring me back the goodies.
This next assignment pays $30 minimum. But be smart. Do more than that and I will give an appropriate bonus. Impress me. Show me how much your capable of and how far you will go to get there.
Another researcher (Bojana) was assigned a $25 report. When she turned it in, she said this is what you can expect from me for the $50 reports. It was long, it was rich, it was deep, it was well organized, it was full of valuable details. I was so impressed, on top of her $25, she got a $35 bonus meaning she made $60 for that $25 dollar report.
So is your next report worth $30? You decide. And we’ll see if I agree with you.
Any questions?
Chris
Bojana 2nd Job post identify web design and function v1.
If there was such a thing as a pretty, comfy, cuddly report that just puts a person into relaxation, it was yours. It somehow had a visual appeal that caught my attention and made me realize I liked it. Sounds goofy, I know. I’m not normally a touchy feely type of guy. Normally I’m all logic and on to the next solution to solve the current situational problems.
But my new website needs a look. My intuition thinks you’re the person to identify that look, and get links showing the functions we want, so we can pass them on to the web designer and developer. We have to show-&-tell them what we want, so they will know what to build.
Project/Study #6.
For my new web design, I want to identify nice designs that already exist. REMEMBER, I DON'T SELL ANYTHING ON MY WEBSITE SO EVERYTHING RELATED TO E COMMERCE IS NOT RELEVANT TO ME.
What being a UX or UI Designer really means? Hell I don't know. I might just be a rich dumbass. I do know I don't want to wrap my brain power around it. I do know I want to pay someone to solve this for me. I wanna share my riches. You want some?
I want someone to do a study of existing designs of websites. I want you to examine 100-200 of them, and identify the top 5 or 10. Maybe the top 10-20?
https://www.google.com/search?client=firefox-b-1-d&q=what+are+the+most+effictive+web+designs
https://www.awwwards.com/websites/clean/
Those links are not meant to be your only roads of research. They are just hints of the direction I want to throw you in. Have you ever been a boomerang? Then I want you to come back and bring lots of goodies. Do you have Halloween in your part of the world?
I want you to browse, meander, wander, stroll and search all over. Be careful, don’t just quote so called expert opinions. Also create your own from your own observations. Know how and why you came to that opinion. What’s the reasoning behind it? What emotional response do you notice when…
Here is what I do want.
Colors that have a physiological history of being effective for cheering people up and relaxing them.
https://getuplift.co/color-psychology-guide/ On this page, notice the header bar that always takes up so much real-estate and never goes away when you scroll, I hate it. But the info may be worthy to consider. Maybe they are wrong. As you ponder that question for days on end, and search and roam around, writing your notes and observations, you will develop an instinct for identifying what’s true and what’s not. I hope. LOL
Something uncommon/rare but yet still effective.
Super easy to navigate and identify quickly what pages/topics I have available. VERY IMPORTANT.
I would like it to have the essence of an individual and not a business as much as is possible, without falsely claiming I am not a business. I’m not a business. I’m an individual who sells his craft/services. I’m a one man show with helpers. How far can innuendos and implications go? After all it is mostly true that I’m not a business. I’m Chris.
Do websites for artists have any special nuances that makes them more attractive?
Does it look good on a computer screen and on a cell phone?
Does it function easily on both? THOSE I DO WANT.
Ever seen a website that has a mission statement?
Can we have menus at the bottom so when a reader reads a long page and gets to the bottom, they don't have to scroll back up just to get to a menu again? Because I hate when getting to the bottom of a long page, having to scroll way back up just to get to the menu again, I placed a 2nd menu at the bottom of my page. http://after-hours-welding.com/
I have hundreds of customers ecstatically tell me face to face they loved my website. But when I ask them what about my page they loved, they all draw a blank. Because it’s subliminal. Because it’s not boring. Because it’s not a copycat look alike like all the others out there. Because everything was so easy to find.
But what can I do better?
I want you to realize I’m not telling you to copy my recipe I believed in in the past. From here on in, every website you visit, it’s now your job to notice, document, report what you liked, disliked, and why. Describe the why. We all do this all the time. But that info goes into our subliminal side and does not register with our conscious mind. We can’t tell somebody why we like the website we saw yesterday. But by you documenting every one you see, you’ll begin to become consciously aware of what yesterday only you’re subconscious saw. This will grow on you. Grow it baby grow it.
Most websites show you a little info on a page, then you have to click to go to page two, and wait for it to load. And for a large subject, sometimes I have to click my way through 10 pages. It’s so frustrating. Give me the content without making me jump through hoops.
Some websites let you select how many entries will be shown on a page. I always select ALL. While staying on one topic, do you like having to click through multiple pages to see the entire topic? Or do you want it want it all in one place so you can scroll and read uninterrupted?
Want to see a long page? http://after-hours-welding.com/pages/welding/sand_blasting__dustless_blasting.html Is the length a real problem to a visitor who came because they wanted that info?
Know why you like or dislike something. Don’t copy what’s the norm because I believe most people are wrong. I call it the herd mentality. Others all it the bandwagon effect. The blind leading the blind. The Native American Indians discovered on their buffalo hunts, they could drive entire herds of buffalo off the cliffs so hundreds would fall to their death. They also learned, that one that broke away from the pack, that one that was now thinking for himself, could not be run off the cliff no matter how many pursued and chased him.
Why? What’s going on there?
99% of the websites out there are herd mentality driven in its design. If we do our own thinking and research, we can break away from the road most boring and discover great new things not yet brought to the attention of the general public who is still so busy chasing each other around.
But all the greatest innovations, largest wealth, and most happiness, and largest fame, come from the few that break away and pursue the road less traveled. Here is where I want you.
Now we have to be careful. Not everything that is popular is bad. Personally I still like round tires and women with two boobs. I don’t want to break away from what’s popular just because, with no thought involved. I do however want us to know why we are on that road. Why we like such and such. And best of all, why we want it different for us. And how are we going to make it better for us.
When is there an advantage to sticking to tradition? When is there an advantage in breaking away from tradition? When is there an advantage in no longer copying others?
Can we allow our visitors to change the text size? I've seen it once and loved it.
Can we allow visitors to zoom into any picture they want to see more of? Without a slider being involved.
I would like it to have some type of navigation identifier/signal, so a user can tell where they are in reference to what else is available.
Whereas it’s harder to tell you what I want, it might be easier to tell you what I don't want.
I don't want social media designs and logos all over it.
I don't want corporate essence on it. I don't like the corporate mentality mindset. Identify that and avoid it. Corporate people are trained to copycat other corporate people because they are scared to be original lest they be shunned. Corporate people are scared if they don’t follow and copy others they will be left behind. Corporate people don’t think for themselves. Corporate people are part of a large herd.
I don't want to be a copycat, but can that really be avoided? To what extent?
I don’t want sliders where pictures scroll side to side with no story clearly connected to them. I don’t want a gallery where there are pictures with no explanation of what’s going on in the pics.
I tell stories with pictures. I write children’s books for men with lots of money that want my service to solve their problem.
I don't want them to have to search hard to see what I offer.
I don't want it to be annoying, or look desperate, for talking them into calling me.
I have shitloads of money. We can avoid the cheap look.
We can avoid the homemade look. (but do we want to?) That's actually funny considering I did make my website, which is now outdated and not responsive. LOL
Hey, if you can’t laugh at yourself, then you carry too much embarrassment.
I can’t stand grey text on white. I do not like low contrast for the readable parts.
I don't like small text only young people can read.
Ok, your turn. Now you show me yours. What do you like, and what don’t you like?
Based on what I received from you for $15, I can now expect double or more for $30? Volume discount, right?
If your first report is good, I will have you doing this over and over until you’re an expert.
When your reports stop adding great useful new info, so does our relationship.
You have lots of free time. You can jump on this right away, right. No husband and two kids? Nothing to slow you down?
Bojana 3rd report instructions.
Make guideline instructions from your report turned in, to another person who will follow them. Make a test 5 minute audio recording. Answerer my questions for how much?
...
I LOVED YOUR RESEARCH AND REPORT. I FEEL I GOT MY $50 WORTH. I FEEL YOU’RE WORTH HIRING AGAIN IF YOU WILL GIVE ME THE SAME LEVEL OF ATTENTION TO DETAIL AND THOROUGHNESS YOU GAVE ME HERE.
AS YOU CAN SEE, I WENT THROUGH IT THOROUGHLY AND NOTED WHAT WAS VALUABLE AND MOST IMPORTANT TO ME, AND WHY I THOUGHT IT WAS IMPORTANT.
NOW PRETEND IT IS YOUR JOB TO HAND A SET OF WRITTEN INSTRUCTIONS TO THE CONTENT CREATOR AND WEB DESIGNER. IT YOUR JOB TO DIRECT THEM WITH THE INSTRUCTIONS YOU’RE GIVING THEM.
BASED ON THE INFO HERE THAT I AGREE WITH, MAKE SET OF INSTRUCTIONS GUIDING THE NEXT PERSON ON HOW TO IMPLEMENT OUR WISHES.
AND PRIORITIZE IT, NOTING WHAT IS MOST VALUABLE, AND THEN NEXT MOST VALUABLE AND SO ON DOWN THE LINE UNTIL IT’S LAST GUIDE IS WHAT’S LEAST VALUABLE BUT STILL WORTHY TO KEEP.
PRETEND THE USER OF THESE INSTRUCTIONS WON’T GET TO ASK YOU QUESTIONS, SO MAKE IT CLEAR AND SHORT AS POSSIBLE WITHOUT MAKING IT TOO VAGUE/AMBIGUOUS.
THIS REPORT WAS YOU SELLING ME ON YOUR FINDINGS AND OPINIONS SO DEEP AND LONG WAS VALUABLE. ESPECIALLY FOR CONSIDERING AND EVALUATING.
BUT THE INSTRUCTIONS YOU CREATE FROM THIS REPORT IS NOT SELLING, NOT NEGOTIABLE, NOT TO CONVINCE THEM, BUT INSTRUCT THEM.
DEFINITELY TAKE LINKS AND EXAMPLES FROM THIS REPORT AND INCLUDE THEM IN THE INSTRUCTIONS SO THE USER CAN CLEARLY SEE WHAT THEY ARE TO DO. LEAVE NO ROOM FOR DOUBT. BUT SHORT AND SUCCINCT AS POSSIBLE.
THE INSTRUCTIONS YOU WRITE FOR MAKING A CLEAN WEBSITE, AND A FEW SEO TIPS I MENTIONED, WILL PAY $40.
THE FEW QUESTIONS I ASKED YOU ABOUT THIS REPORT, ANSWER THEM SEPARATE FROM THE INSTRUCTIONS AND SHOOT THEM TO ME AND TELL ME HOW MUCH I OWE YOU.
ANOTHER PROJECT I’M CONSIDERING YOU FOR, IS RECORDING SOME AUDIO FROM SOME RESEARCH YOU WILL DO. I DON’T KNOW HOW WELL YOU SPEAK ENGLISH. YOU WRITE IT VERY WELL.
I WOULD LIKE YOU TO RECORD YOUR VOICE FOR 5 MINUTES. YOU DON’T NEED TO RESEARCH ANYTHING FIRST. THIS IS JUST SO I CAN DETERMINE HOW WELL I UNDERSTAND YOUR SPEECH. THE SUBJECT MATTER YOU CAN SPEAK ABOUT, IS TO RELAX SOMEONE AND HELP THEM SLEEP.
IF I CAN UNDERSTAND YOUR VOICE WELL AND LIKE IT, THEN I’LL SEND YOU ANOTHER RESEARCH EXPEDITION AND EVENTUALLY YOU WILL RECORD IT WITH YOUR VOICE. IF YOUR VOICE IS NOT SUITABLE, I MAY WELL HAVE YOU DO THE RESEARCH ANYHOW, AND GET SOMEONE ELSE TO RECORD IT.
THIS 5 MINUTE TEST RECORDING WILL PAY $10. WHEN YOU TURN IT IN, I’LL PAY YOU IN A $10 BONUS. MAKE A .MP3 OR .WAV FILE.
ASIDE FROM THESE, I HAVE OTHER RESEARCH AND REPORTS FOR YOU TO DO, WHICH I WILL TELL YOU ABOUT SOON, AS I DON’T HAVE TIME TODAY.
YOU TOOK A CHANCE. YOU MADE A $50 REPORT IN HOPES THAT I WOULD LIKE/APPRECIATE IT. I DID, YOU GOT PAID $60 FOR IT. I LOVE THAT YOU TOOK THE INITIATIVE. THAT CONVINCES ME YOU’RE ON MY SIDE.
OF MY 4 FREELANCERS I KEPT FROM THE PREVIOUS TESTING OUT OF 12 APPLICANTS, YOU HAVE MOVED YOURSELF TO THE HIGHEST RANKED POSITION. YOU SHOWED ME YOU WILL DO MORE THAN THE OTHERS FOR THE MONEY. YOU BID HIGHER THAN THEY DID. IF YOU KEEP THIS UP I’M WILLING TO KEEP YOU AS BUSY AS YOU WISH FOR, AS BUSY AS I HAVE TIME TO SPARE TO INSTRUCT YOU.
BUY THE WAY, THE NEW WEBSITE WON’T BE ABOUT WELDING. IT WILL BE ALL ABOUT SANDBLASTING AS THIS IS THE TYPE OF WORK I WANT MORE OF.
THANK YOU FOR YOUR TREMENDOUS EFFORT. I WAS VERY IMPRESSED.
CHRIS